Bala – Thinking Alley

Understanding Pricing Metrics

Pricing is a critical aspect of the Software-as-a-Service (SaaS) industry, with various pricing metrics employed to meet customer needs, maximize revenue, and create sustainable business models. In this article, we will explore five key pricing metrics commonly used in the SaaS: Account-Based, User-Based, Feature-Based, Usage-Based, and Value-Based pricing. Account-Based Pricing: Account-Based Pricing focuses on customizing…More

Identify customer pricing preference using Van Westendorp technique

As a product owner, setting the right price for your product is crucial for your success in the market. You need to find the balance between generating revenue and keeping your customers happy. One effective pricing strategy is using the Van Westendorp technique. In this blog, we will discuss what the Van Westendorp technique is…More

Discovering premium value

Premium value in a SaaS product refers to the unique set of features and benefits that distinguish it from other products features that justify a higher price point. These premium features can include enhanced security, advanced analytics, integrations with other platforms etc. Premium value is typically designed to appeal to high-value customers that provides sufficient…More

Buyer Psychology

Buyer psychology is a fascinating subject that is studied extensively by marketers and researchers over the years. In a SaaS product, understanding the underlying motivations and decision-making processes of consumers is essential to sell effectively. In this blog, we will look at examples of buyer psychology that impacts the customer journey through the path to…More

Friction on path to purchase

In the context of a SaaS product, friction can be defined as any obstacle that prevents a potential customer from completing the purchase process. Friction delays the purchase process or increases the chances of drop out before purchasing the product. Friction in path to purchase can take many forms, and here are the top three.…More

How to create target personas

Target/User personas Target persona describes the Key characteristics, needs, responsibilities and motives of a typical user segment. Why it matters: Having a strong understanding of the target persona helps a product manager to build features that are relevant to them rather than creating a one size fits all feature. Products are built to solve problems…More

Vision vs Business goal vs Strategy

Great products are created when there is a clear vision, a business goal, and a strategy that seeks to improve people’s lives while also benefiting companies. Writing and communicating the vision, strategy, and quantifiable goals can motivate and assist employees build exceptional products, increasing the likelihood of the company’s vision being realised. Let’s break down…More

5 steps to creating employee growth plan

What is an employee growth plan? A growth plan is a roadmap and strategy created by the manager and the employee together to achieve career growth. How does it help? It aims to expand an individual’s skillset and sets out a clear path to achieve the goals. Having a growth plan creates a win-win situation for the…More

Passion or Paycheck?

Last week, during my companies leadership leadership program, we listened to the Problem with passion topic from the book Radical Candor by Kim Scott. Here’s a short write-up on my understanding from the session. What drives your team? Passion or Pay-check? Learning what motivates the employees is essential for a leader to build a successful team. Every individual is…More

How to measure a product usage

Product usage metric helps product leaders understand whether a product or a feature is engaging users well or falling short. Understanding the usage helps you determine if a feature needs a redesign, promotion to improve its adoption or if it needs to be sunset if you discover the feature isn’t useful to users. How to…More