What’s your Time to value ?

Time to value (TTV) is a metric that measures the time taken for a new customer to experience the value from your product. In the world of free to paid SaaS business model, It is important to reduce the TTV, so customers will find the value faster and upgrade to a paid subscription.  Shorter TTV…More

What is your product innovation type ?

Companies tend to innovate at various levels to either address the needs of the customers in radically a new way or just to uplift their presence and viability in the market. To innovate, a company should understand and act strategically rather than believing that adhoc efforts taken periodically would lead to innovation. To come up…More

Qualities of a great product vision

A product is created because there exists a compelling vision that brings positive change to people. A vision is important to inspire the employees to build products to achieve the greater goal. Few examples of great vision: Amazon Our vision is to be earth’s most customer-centric company; to build a place where people can come to find…More

Build a 30 seconds product strategy – Elevator pitch framework

Product strategy is a high-level plan that helps a company achieve its overall vision. An extraordinary vision needs a clear strategy to build great products. It’s a high-level plan that helps you realise your vision or overarching goal. More specifically, the product strategy should describe who the product is for and why people would want…More

Design Thinking – The holy grail of innovation

Design Thinking Design thinking is a philosophy that anchors human-centred approach to innovation. In simple terms, it helps organisations identify simple solutions to complex problems and become a customer-centric company.  Who’s it for? Design Thinking is not just for designers, it has evolved and can be applied to various fields such as manufacturing, architecture and…More